The Digital Marketing / Social Media / Reputation Management arenas are changing so rapidly and our most successful clients recognize the need to stay Up to the Moment when it comes to motivating shoppers and buyers. Whether you are a seasoned veteran or just starting to work with your website, social media and reputation management, you'll learn essential elements and proven practices from our best-performing clients. We will leverage learnings from Google free eBook "Zero Moment of Truth" (click here to download) as well as the web design strategies gleaned from "Don't Make Me Think" authored by Steve Krug (not a relative and we are not trying to sell books). 

WHO SHOULD ATTEND

This is a perfect workshop if you are the Digital Marketing Manager / Social Media Manager or any Dealer Managers responsible for the "Online Facilities" for your dealership.

WHAT YOU'LL LEARN

This is a "hands-on" workshop so bring your laptop...we will be implementing what we teach on the spot.

• Overall Digital Marketing / Social Media / Reputation Management Blueprint customized to your dealership or dealer group
• Website design and management - leverage the time tested "Don't Make Me Think" philosophy
• Website conversion strategies and best practices - Live Chat, Trade Valuations, Finance
• Zero Moment of Truth strategies to leverage "pre-selling actions"
• Customer experience branding - The Moment of Validation
• Search engine strategies and proven practices - SEO & SEM
• Nurture Marketing techniques - Email blasts, eNewsletters, etc.
• Search Engine maps and listings - Google Maps, Bing and Yahoo!
• Social Media/Networking - techniques to leverage the Big 3 and beyond - Facebook, Twitter, YouTube and also LinkedIn, Google+, FourSquare
• Branding techniques for Social Media 
• Listening techniques, technology and strategies - Hootsuite, Seismic, TweetDeck
• Reputation Management and Marketing strategies to gain 5 Star Reputations to inspire Zero Moment of Truth conversions
• 3rd Party New Leads source selection and management strategies - Dealix, AutoUSA, Autobytel, TrueCar, etc.
• Online Classified platform selection and ROI management (AutoTrader, Cars.com, UsedCars.com, etc.)
• Craigslist listing strategies and technology selection
• eBay proven techniques and best practices
• and much more...if you need it, we will teach it! 

WORKSHOP TRAINERS

Kate Frost and David Kain of the KainAutomotive.com team will be conducting this Advanced Tactics Workshop in Lexington, KY February 23 & 24 (Thursday and Friday). Kate Frost and David Kain have spent the last decade focusing on driving remarkable results leveraging effective Digital Marketing Strategies and will guide you in developing your unique Digital Marketing Blueprint.

LIMITED TO 15 ATTENDEES TO OPTIMIZE LEARNING

The workshop will be limited to 15 attendees so we can ensure you really have the individual focus you need to accelerate your sales performance.